Fair enough. But the phenominal thing about monopolies and large companies is that they are very difficult to keep in the position of market leaders. They eventually get out innovated by the market. Even when Microsoft was at its worst and either buying or crushing everything that opposed it in the 90s a company came back and beat them. I mean now Apples is getting pantsed, but beside the point. The problem isn't that there is something wrong with publishers putting money out marketing and printing books. But with digital distribution, the issue at stake here, what is the problem with a funding model that rewards better click rates? Isn't that the application of the internet funding model on books. We're all okay with bloggers getting paid that way, newspaper and magazine writers getting paid that way, but we've got a problem with self-published novelists? I know Amazon won't last because the strategy is flawed.