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- It’s never been easier to be in a casual relationship with music. In the age of "try-before-you-buy", when almost every new release is at our fingertips to stream in full, we’re able to consume music without having to commit to anything except a few 30-second ad breaks. We’re in an age in which we aren’t looking for "forever", but for instant, intense gratification. It’s not just the way that pop songs are delivered that’s starting to reflect this—the songs themselves echo these sentiments. "Forever" is an outdated concept, at best.