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Because if you have the first inkling of what you're doing, you recognize that a quadcopter gives you x,y,z... and for cinematography, you need x,y,z,P,T,Z,F (pan, tilt, zoom, focus). And if you don't care, you'll still recognize that more than 3/4ths of the weight of a GoPro is in its survivability. You can simplify the hell out of things by going with a lightweight camera built into the drone itself. The majority of the commercial drone work being done right now is realtor shots.