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I believe the sequel or prequel will be about milking a proven property for more money.
Ridley Scott was once a hell of a director, and he still can paint a pretty picture like few others, but he sold out long ago. I expect nothing from this endeavor except that Scott make himself and a few others a little bit richer. If it even accomplishes that.
Why do they do it?
I would think that if I had all the money I needed, I'd say: "Fuck it, I'm just doing it for me now." Why not leave a legacy of your artistic potential? IMHO Blade Runner should be left alone. Unless Scott had something that has been eating at him for years, something that he wanted to accomplish with a new movie. But I think you are right. It doesn't look like that.