They must be so fucked. http://finance.yahoo.com/echarts?s=EURUSD%3DX+Interactive#{"range":"5y","allowChartStacking":true} Know what that graph says? It says that a German car you sold in 2011 for $28k you can now sell for $22k from exchange rate shenanigans alone. When Mitsubishi stopped selling the 3000GT in the US, its high end MSRP had gone from $34k to $68k, also just on exchange rates. They basically priced themselves out of the market. These things matter. And the fact that Volkswagen is suddenly saying "maybe we can't make any money with a 30% tailwind" is them basically saying "maybe we can't make any money." Don't let the door hit ya where the good lord split ya, assholes. I'd love to see sanctions against Germany for unpaid VW fines. I'd also love to see all the stupid yuppies stuck trading for parts like Saturn and Oldsmobile drivers. Mutherfuckin' fahrvergnugenschadenfreude, bitchez.
For a brief moment, VAG passed Toyota as the #1 car seller in the world (though I think Toyota took the title back). I'm sure American dealers probably won't be the only one feeling the hurt in the near future. They took a risk trying to change direction in sales, they took a stupid risk with the emissions cheating, and chances are these probably won't be the last business decisions that will come to bite them in the butt. Bugatti released a new super car though, so at least they have that going for them.