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i know what you mean before i got my camera i probably was using social media the wrong way now i try to incorporate it as part of the process a way of recording my progress and sharing my experience with it too. i think your social media should be a reflection of what your doing in your life ie sharing your running experiences or music whatever it is you do.
Social media is defiantly not the be all and end all i think the internet will probably evolve to something akin to radio / TV it seams to be changing a bit lately.