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And it's super-effective. We pay Facebook $1 a day and fully 80% of our links are from Facebook, 40% paid, 50% organic. We pay Yelp $5 per click and they've gained us three. Facebook effectively said "fuck your internet, we're doing this thing instead" and it totally worked.facebook works by flat out collecting every scrap of data about you it can and selling it to every advertiser and swindler with a checkbook. Then it locks in the user eyeballs and feeds them the content that will keep them fat happy and too lazy to go elsewhere.