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kleinbl00 · 3009 days ago · link · · parent · post: Unilever in talks to buy Jessica Alba's Honest company for $1bn
Well, if you're losing $70m a year, and you've owned it for 2 years, and lost $140m, the time to sell it is right fucking now and if $1 gets it off your balance sheet, you're $70m ahead of where you'd be if you waited another year. Hyperexotic Italian marques are generally not sound financial investments to begin with and attempting to turn them into such is often quite expensive. Daimler made a small fortune out of a large one by buying Chrysler. Fiat appears to be on a similar trajectory.