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In this article, a couple political scientists surmise that the reason that the percentage of Trump's republican base is holding so steady is that when people get tired of Trump, they disidentify as republican.
There's evidence from the Gallup poll that the number of republicans is declining by 4%, so the percentage of Trump supporters to total republicans is steady.
That doesn't completely explain the 36-40% approval rating overall though.
The numbers continue to baffle and fascinate me.