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- Peter Schutz’s time at Porsche ended with the ambitious Porsche 959. It was the fastest street car in the world when it came out in 1986 and it ushered in the supercar era with its incredible performance, striking design, and advanced technology. Unfortunately, the MSRP was set far too low before production began and Porsche ended up losing about $420,000 dollars on each of the 200 units of the 959 sold according to the book Porsche: Excellence Was Expected by Karl E. Ludvigsen. This mistake was costly enough to get Schutz fired in 1987 despite almost doubling sales and boosting earnings from $4.5 million to $54.7 million from 1981 to 1985.
Nowadays Elon Musk would have hired him as an efficiency expert.