But most Americans don’t. Seventy-six percent of cars in the U.S. are black, white, silver, or gray. There are a variety of financial reasons for this — you can’t mess with a car you lease, and if you intend to resell quickly, customization only hurts you — but finances aren’t what are keeping the majority of vehicles looking stock.

This whole article is just complaining about conformity. A car is a device designed to take you from point A to point B and most people don't want their neighbours to look at them weird so they don't make their car have bright colours. Even wearing clothes, sure, some people might dress up as hypebeasts but the aesthetics are nothing compared to customizing a rainbow clown car. It can also be changed easier.

So in the capitalist system I dress in soothing indoor tones and drive a black minivan. If anything complain about the aesthetics of NA cars compared to Japanese ones.

That being said, I don't disagree. We need all the see self-expression we can get.

"I think if human beings had genuine courage, they'd wear their costumes every day of the year, not just on Halloween." - Douglas Coupland