While it definitely remains to be seen how many traditional truck buyers will buy into the cybertruck, it will be hard to argue with the specs of having a fast truck, that has good towing capacity, good sized bed, and costs a fraction to power it than a traditional truck.
The specs are good yes. But in a world of brand loyalty over specs, a truck subculture where coal rollers and mudders as middle fingers to the environmental crowd, etc., a truck with unconventional looks from an unconventional brand will have a bit of an uphill battle to climb.
Absolutely agree. At the same time Ford also announced their electric truck that will be coming out in the future. When you compare apples to apples with electric truck vs electric truck and the tesla comes out ahead it will be harder to ignore.