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I am sure that the current model would not have flown if you could have accomplished it on the early internet. Culturally we have become much more tolerant of giving up privacy. I myself won't write certain things in gmail or over text (or even telegram or signal for that matter). I believe that only by the slow creep have we been able to arrive at this point. If you sit down and show people the extent of the data gathering occurring, and the use of the data, most people say they'd rather it stop.