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Travel has significantly evolved, with self-guided tours becoming a popular choice for modern explorers. This shift, influenced by dynamic visitor preferences and events like the pandemic, has increased the demand for flexible, independent tourism. To cover that, digital travel guide platforms, such as SmartGuide, offer a fast track to creating engaging and informative audio guides for independent travelers. Thanks to this, destination management organizations (DMOs), tourist attractions, tour operators, and travel businesses can publish and even sell their digital guides and self-guided tours to their visitors.