Good ideas and conversation. No ads, no tracking. Login or Take a Tour!
What was argued is not that singular items are fetishized, but instead the consumer culture that we live in is fetishized. It is not specifically the items that we buy, but more so the way we can buy them and the culture that surrounds purchasing products. We continue to want more and more and with this we become greedy, we are not satisfied with only having a stuffed teddy bear. Eventually we replace that teddy bear with an iPad. We are consumed by each new commodity that hits the market. We cannot get out of the cycle of purchasing, discarding, and repeating. With this we lose the importance that work actually plays in making these.