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- The big money isn’t in creating products, it’s in creating customers. A single, lifelong customer who lives his life spending the way you want him to is worth six or seven figures. A single one. Creating millions of these is the only way to make trillions.
sphericalvoxel · 4366 days ago · link ·
Edward Bernays, Biography of an Idea: Memoirs of Public Relations Counsel, 1965Goebbels [...] was using my book Crystallizing Public Opinion as a basis for his destructive campaign against the Jews of Germany. This shocked me.