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Oh wow, I haven't seen that one. What I got from that was anyone who is a stay-at-home parent is basically occupying an effeminate role. I think it pushes sexist stereotypes even further by using a man in that one. That's definitely not what I pulled from the one I saw before. It just looks like as far as media is concerned any household position is an effeminate one. I agree that it's probably not that they are trying to cater to an emerging demographic with these ads, and it's probably no more complex than, "We need an ad commercial by the end of the month!"