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- So, about a month ago, I decided to create a Tumblr. (Note: I'm not sharing my personal "blog;" sorry). While many people have used the social network for the last few years, I never quite "got it." Though, in my quest to stay current and understand why people are using certain services, I set out on creating a profile. The following are my beliefs on why the website is so popular and why users return to it. Also, please note that this is more of an analysis on why users return to the site, not an analysis on what's wrong with the design or what makes the site special.