People just like to make people who are different to them feel bad about themselves.

> There's nothing remarkable or special about me, so I'm going to project my inadequacies on you, because I've determined that your weight makes you inferior to me. I will then rationalise this behaviour to myself by framing it as a public service for your own personal health. You should be thanking me.

My first comment on Hubski, and it's to link to something you've probably heard of already: Jon Ronson's book "So You've Been Publicly Shamed".

http://www.theguardian.com/books/2015/mar/15/publicly-shamed-jon-ronson-is-shame-necessary-jennifer-jacquet-review-think-before-you-tweet

The guy meets and speaks with Justine Sacco, as well as the people involved in Donglegate a few years ago, among others. Some really interesting stuff in there.