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dublinben  ·  4841 days ago  ·  link  ·    ·  parent  ·  post: David Lynch on Product Placement
I think a successful example of product placement is on the show Chuck. The show was basically saved in its third season by picking up Subway as an integral advertising partner. Regardless of your opinion of the show, it proves to be an interesting experiment in product placement.

http://adage.com/article/mediaworks/television-chuck-subway-...