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thenewgreen  ·  4524 days ago  ·  link  ·    ·  parent  ·  post: Yahoo!'s great new email update
To an extent, I agree. If you roll it out too quietly though you risk the press jumping all over it because you were "hiding something" and then it becomes even louder than it otherwise would have been. gmail had the advantage of implementing it from the get go, it's only when it's a "new" function that it becomes press-worthy for some reason.