The thing is that this doesn't just benefit citizens, it benefits tons of businesses too. In fact, it benefits the vast majority of them. Basically, deconstruction of net neutrality just benefits a handful of massive entrenched businesses with deep pockets. Even if you are a raging capitalist that could give two shits citizen non-profit seekers, neutrality is what lets innovation and the next big business get off the ground.

When you look at the software landscape right now and how patents and IP are completely weaponized, and you look at the past behavior of some tech behemoths, it is entirely plausible that carriers won't even need to shakedown business users. Large incumbent players may throw their money at carriers and beg them to take it in order to prioritize their traffic and deliver faster speeds. Essentially the exact same thing as paying to slow your new upstart competitor down. All sorts of scenarios present themselves, -one can only imagine all the abuse that can occur when our communications backbones are 'pay-to-play'.