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- THINGS have not gone well for Apple in China of late. Earlier this year official news media orchestrated a series of attacks on the firm, following allegations that it had offered Chinese customers unsatisfactory guarantees for its products. Apple ended up issuing a humiliating apology. The Middle Kingdom is the world’s biggest market for both luxury goods and for smartphones. That should have propelled Apple’s iPhones to the top of the heap. But the firm’s market share languishes at around 8% of all handset sales, whereas Samsung commands just over a fifth of them.