All of the new digital media companies need to recognize that the days of paying 10$ or more for product is gone. (this is why we steal) A digital album should be between 3-5$. I think the Louis CK experiment was a telling one: http://hubski.com/pub?id=11797
I'm cool with paying $10 for a book on the Kindle. Books look nice on shelves, but they are comparably inconvenient. Kindle does need to make it easier to get books with images in their format. I need to recheck the process, but my RPG book just couldn't be formatted not too long ago. Not unless I completely formatted the thing in HTML. So weird. I wonder what FlatBooks pays its authors.
I own Bill Mollinson's Permaculture book. It was a gift; no way I would have paid $90 for it. But then, I also have the torrent of it. I paid nothing. I'm probably more likely to read it on my Kindle, even though I have a $90 book - the random access is really important to me. Kids stole music before iPods. Everybody stole music after ipods. The Kindle is the book world's iPod. The only real difficulty is it is necessary to destroy a physical copy of a book for it to become a torrent; however, it only has to happen once.