"What many of us feared is already a reality: Facebook is using us as lab rats, and not just to figure out which ads we'll respond to but actually change our emotions," wrote Animalnewyork.com, a blog post that drew attention to the study Friday morning.
I'm sure that somewhere in their "rules and regulations" it states that they can do this. Why is anyone "shocked?" FB has repeatedly made it clear that those that use their site are the product, not the consumer. This is the case on just about any/all social media sites. FB is now at a place where it feels it's indispensable. -It's not and eventually consumers will let them know this.
Facebook users are the consumables? FB (and any other social media site ) is a house of cards. A change in the wind will knock it over but of course by that time Mark will have bought some stable assets or not it is not like he is going to run out of money.
He's way ahead of you my friend. http://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Facebook
The fact he shut most of those down as soon as they were aquired shows lack of foresight
I think the boy won a lottery and now thinks that he is a genius at picking numbers.