- But the financial details also showed how some of the ugliest imbalances between the sexes still prevail, even in The Beautiful Game. The Women's World Cup attracted far fewer of the marketing blitzes or mega-deals seen in men's tournaments, and far less of the cash or corporate support, a glaring loss for players and fans of the world's most popular sport.
Edit: Meriadoc, I totally poached this from you.
I loved this article. I considered posting it when the wildness died down here. This is something I've been talking about with people a lot lately, even getting my Bosnian super soccer fan boss to watch it (I forced him, mostly). But after the Germany game, he had to admit: that was one of the greatest games he'd ever seen. Why hadn't he watched before? "It's just something we're generally told. I mean, it's Women's soccer, it's not supposed to be good, right?" Last night I had a long conversation with another friend over the course of which she slowly came to realize she's a feminist. Like it finally broke to her how stacked it all is against women without reason. And then there's just like little line that irks me Just... How is that even possible?That odd disparity has led some companies to change the way they roll out offerings for a growing pool of fans. For the first time this year, Nike started selling jerseys for the Women's World Cup-winning team in men's sizes, quashing a long-running double standard; men's team jerseys have sold in women's sizes for years.
Just... How is that even possible?
You find this surprising? I don't. I'm not saying that it's a GOOD thing, but it doesn't surprise me. Not one bit.
http://abcnews.go.com/Business/female-models-make-male-models/story?id=20534067 Some things are "guy" things (Sports), and some things are "girl" things (Fashion). Some girls like sports, some guys like fashion. It is just generally how things go. Differences between genders don't always have to be sinister and "stacked against the other". I think that this match was like "most-watched" due to soccer actually gaining popularity in the states and Americans love winning a competition.
Nike's only going to offer jerseys that make them money. If there's a small demand for women's team jerseys in men's sizes, why would they spend the money to produce them? As Women's World Cup gains more interest, however, of course Nike is going capitalize on it. Not because they're trying to promote equality, but because the market is finally there. Such is the nature of capitalisim.