It's hard to see how he thought it would help. Does anyone know anything about Carly Fiorina other than that she completely ruined HP as a technology company?
She has woman parts, therefore she will automagically improve Cruz's standing with those icky monthbleeders? I dunno. I can usually empathize enough with someone to figure out where they come from but getting inside Cruz's head makes me feel like a hyperdimensional being in Abbey's Flatland.
She ran for election in California, where her candidacy was almost laughable, partially because of the HP thing, partially because she was running against Jerry Brown who had very clear and comprehensive plans, which he has since executed in a manner that looks relatively centrist. Her solution was, of course, slash and burn.