comment by thenewgreen

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thenewgreen · 4612 days ago · link · · parent · post: No more dumb old dad: Changing the bumbling father stereotype

How do you sell a product? By making it feel familiar. Stereotypes are familiar. We know what kind of person would buy the product. -I agree. We not only know what kind of person would "buy the product", but we know what kind of person we don't want to be associated with. We know that we want to buy a product so we aren't lumped in with the types of people that wouldn't buy that product. It's a sense of belonging. It's the same part of us that longs for titles/clubs/organizations that can define us. "I'm a _____". The ____ can be anything from "Huggies user" to "atheist". Point is, people like to "belong" and stereotypes help with this.

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