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How much of that do you think is psychological, similar to the lift people get when they wear a 'branded' piece of clothing that is functionally identical to an unbranded piece. That psychological boost is very real for many people, and most would probably like to pretend that they are immune to it, but they can't all be right. But on the other hand, there can be absolutely no doubt that a made to measure suit is going to fit so much better, and that the satisfaction in wearing and sense of luxury correlates to some measurable attributes besides the price. What do you think?