BIG yikes. Talk about greed.
For me a good shower is one of life’s cheap simple luxuries that I value a lot. I’m not gonna give up 1 minute of showers so Coca-Cola can bottle another can of their shitty drink or somebody can grown more corn to burn. If we were using water efficiently in other areas ok maybe it would be a fair ask but in the current state it’s not.
From the article, there are other costs apart from the amount of water used:This practice requires two scarce resources: water and energy. More attention is given to the showers’ high water consumption, but energy use is just as problematic. Hot water production accounts for the second most significant use of energy in many homes (after heating), and much of it is used for showering. Water treatment and distribution also use lots of energy.