“ his basic point is that the companies and systems that caused the shortage are cashing in on the shortage while the solutions aren't even being discussed because they generally involve paying other people”

Let’s start there. There are 2 bottle necks he points out: ports and warehouses. Ports and warehouses are both labor constrained. Warehouses are just shitty places to work and I’m sure that currently ports while better paying are too.

Warehouses have increased wages but probably not enough to cover shitty work conditions, ports probably haven’t because union negotiations lock in rates for a long time. I think it’s possible to pay more than negotiated wages but management in those places sucks and is totally incapable of creating solutions. I’ve seen hiring bonuses offered but they are tiny compared to actual higher wages.

Either way though its too late to hire for Christmas In a port. You might still be able to get seasonal warehouse staff but it’s gonna cost.

There are probably some organizational inefficiencies in the port operation that you can unfuck to get 10-20% efficiency boost but short of military takeover of the port i don’t think you could get them passed in time for Christmas. I don’t think a CEO tweetstorm is gonna change much.

My gut feel is that none of this really matters in the sense that we are way too late. The logistics flow from ship to home basically requires the stuff to be on a truck this week or next to make it to your house by Christmas