I'm the company director and sole programmer at a digital game download store. I'm working on the business as a whole with a good friend on a shoestring budget, and it's just about making enough to cover its own costs, but it's very difficult as although my friend is helping me out with the design work (he has his own job that takes the majority of his time), I still have to contact developers and publishers, do the day to day accounts and all of the administrative work. I can see myself doing this for another 5 years or so (though I'd want another programmer or someone who can contact developers for me). In the future, I'd like to make films.
Good luck with the business, if it wasn't difficult everyone would do it, right?
Indeed. It's a big risk to take for me, and I've personally put a lot of time and money into making it work. So I certainly wouldn't recommend that everyone do this.