I just did the most killer spot for Nike. Music, sound design, FX, all of it. Best part is my name is nowhere on it so I can share it with y'all when it goes live. Totally psyched.
I'm not working with Nike, I'm working with a ad company/production company that I've done lots of work with. This one was a blue-flame hurry, though - got my first print at 6am, did my final delivery at midnight. Market is UK soccer hooligans. Production company also did this:
Gotcha. So yeah. Here's what you need to do: 1) Buy a Kyma. 2) Fuck around with it and do crazy shit. 3) Network on the Kyma list. Look at the Kyma job postings. 4) Leverage the fact that you have a Kyma into work. Yeah, people punk around with Camelcrusher and Max and shit, but the true die-hards who want to get shit done but are willing to make it a little crazy all roll Kyma. That's Tobias in 2002.
Look for a Capybara 320 on eBay. They typically go ~$2200 or so. You can do just about anything with a 2-card Capybara that you can do with a Paca and a Pacarana is only slightly hotter than a 10-card 320. A 320 also has audio, MIDI, VITC and AES, up to 8x8. It's basically realtime, hardware-accelerated MAX. The environment is confusing as fuck but you can literally tear a corner of the universe loose, twist it in a pretzel and glue it back down again.
There's no better way to put it, unfortunately - sound is math but with most processors and effects plug-ins there are only so many transformations you can do to it in real time. Kyma basically allows you to go "okay - I want to turn this thing into that thing, by doing this, this, that, the other and the other to it." Then you compile it and it does it with nanosecond latency. The problem being you have to know math and sound and programming in order to do it effectively. The other problem being that once you've learned how to do it, you kind of leave the rest of the universe behind and end up in your own weird little corner. It's kind of like acid - use it too much and you can no longer relate to reality. Kyma users are largely lost on the other side of the wormhole. The act of ungluing and folding the universe can be extremely hazardous to your musical sensibilities.
Well, Pd is basically Max Part II. Max was written in France for rendering back in the '80s. Kyma was written at Urbana for performance back in the '80s. http://en.wikipedia.org/wiki/Kyma_(sound_design_language) So basically Pd is like Kyma without the hardware to make it useful.