I feel like this article was poorly written. He states in the beginning that crowdfunding isn't worth it, which drew me into reading the article - but by the time I got to the end it was like he left out 4 paragraphs explaining why it isn't worth it. The only reason given seemingly is that there are fees and you have to pay taxes on profits. But -everyone- who goes into it already knows those things. Anyway, I think crowdfunding is a great thing, and I hope it continues to grow.
I can see why you would think that. I got the impression that the author was essentially saying that if you are doing a kickstarter campaign the real advantage isn't necessarily the funding but rather building a group of people that now have emotional equity in the project. If you're doing it for the money, it may not be worth it. If you're doing it to build interest and also for the money, then perhaps it is worth it.Anyway, I think crowdfunding is a great thing, and I hope it continues to grow.
-I like it too. I have supported several music projects and I've been excited to receive the record and listen to it once it's finished, knowing I had a small role to play in it's coming to fruition.