Axe latest really surprised me with it's body positive message specifically marketed to men.

(A bit hypocrite since their long history of sexist ads, but it's a beginning.)

Hate speech is protected because it is speech

From an American point of view maybe.

For instance, in my country the Netherlands our little Trump - Geert Wilders - has been acquitted of inciting hatred against Muslims four years ago. Geert Wilders was cleared of hate charges by Dutch court eventually. It was clear, because he was attacking Islam instead of Muslims. Two years ago he started chanting for "less Moroccans", and he has to face trial again for inciting discrimination this March. I feel that in these scenarios, you are both protecting free speech but also protecting our own people against hatred.

I found about The Awl a few days ago. It has many interesting articles about modern media. This is a profile about the website if you're interested.